Contact Centre AI (CCAI) Strategy & Implementation

Avocado55 provides independent Contact Centre AI (CCAI) strategy and implementation support, helping organisations choose, deploy and achieve measurable returns from AI in their customer service operations.

Moving you beyond the ad-hoc implementation approach to guaranteed Return On Investment (ROI)

Simply buying AI platform licences will not work. In today’s landscape, CCAI isn’t just a bolt-on to your strategy; it defines your service organisation. Yet, over 95% of AI deployments deliver zero benefits due to poor planning and rushing to ruin.

As your Customer Experience Sherpas™, we guide you through the AI wilderness. We don’t just sell you a tool; we help you build a responsible, practical, and outcome-driven AI ecosystem where technology elevates human capabilities rather than just replacing them.

Darren Stott seated in a meeting

What is Contact Centre AI (CCAI)?

Contact Centre AI, often shortened to CCAI, is the use of artificial intelligence to help handle customer calls, chats and emails. That can mean a chatbot or voice assistant that answers simple questions, a tool that listens to a call and suggests answers to the agent, or software that checks every conversation for quality. Done well, AI in the contact centre takes the repetitive work off of your people, so they can spend time on the customers who really need them. Buying the CCAI technology is the easy part, but making it work with your people, your processes and your data is where most companies stall before they reach the summit. That is where your Customer Experience Sherpas™ come in.

Our Service Offering

AI Maturity Assessment: Benchmarking current technical capabilities and data readiness to identify immediate, high-value opportunities for automated customer handling.

AI Strategy Development: Defining tailored AI strategies with clear business cases, operational guardrails, and guaranteed paths to measurable commercial return.

AI Roadmap Build: Building structured, phased implementation timelines to scale conversational tools safely from initial pilots to full operational deployment.

AI Process optimisation: Re-engineering customer service workflows to maximise automated containment rates and streamline complex human-agent handoffs.

CCAI Technology Sourcing: Seamlessly deploying chat and voice automation platforms, ensuring zero frontline disruption and immediate agent adoption from day one.

CCAI Technology Implementation: Independently evaluating and selecting market-ready vendors that seamlessly integrate with your existing infrastructure and budget.

Clients We've Helped

How we can help you get CCAI right

We start by looking at where you are today – how your contact centre runs, how good your data is, and which customer requests are best suited to automation with CCAI. From there we agree a clear plan, including a business case, sensible guardrails and a step-by-step timeline, so you can start small with a                                                                     pilot and grow once it is proven.                                                                    We are independent, so we’re not selling you a tool, just guiding you through the AI wilderness. We help you choose the right contact centre AI platform, fix the processes around it, and make sure your agents are comfortable using it from day one. The aim is simple – lower costs, happier customers, and a team that feels helped by AI rather than replaced by it.

We Have a Proven Track Record

The technical pitfalls we help you avoid

We help leaders move beyond the AI hype, delivering scalable, production-ready AI solutions:

The ROI Gap: Pressure to prove financial value while staring at expensive, under-utilised licences.

"Shiny Object" Syndrome: Rushing to deploy the latest generative AI without clear use cases or internal guardrails.

Automation without Empathy: Seeing Customer Satisfaction (CSAT) plummet because AI was used to "rip and replace" human connection, eroding customer trust.

The Unclean Foundation: Trying to build advanced AI on top of fragmented data and inadequate legacy processes.

Our approach: The ASCENT framework

We use a specialised version of our ASCENT methodology to move you from “Project Mode” to a high-performing, AI-enabled operation.

Real impact: From the traditional triangle to the AI diamond

AI is transforming the workplace by automating high volume routine, repetitive tasks that once required a massive base of entry-level staff.  As a result, the traditional service pyramid is narrowing at the base and forming a diamond-shaped operating model where human expertise is reserved for complex, high-value interactions that matter most to customers and the business.

We help you transform your service organisation from the old model to the new.

“Avocado55 are sleeves rolled up, data thirsty, delivery hungry, transformation professionals who thrive on optimisation, efficiency and delivering automation. They’ve walked in your shoes and hit the ground running to drive change fast.”

James Millet, CMO, Easyjet

The Results of an AI Ascent

53% reduction in cost-to-serve within 12 months.

Double-digit lift in CSAT and Net Promoter Scores (NPS) through faster, more personalised resolutions.

20% improvement in call handle time via AI Agent Assist "co-pilots".

Visible ROI by month one, not year one.

Ready to find your best way forward?

Stop analysing. Start fixing. Don’t risk joining the 95% of failed deployments. Let’s have an AI landscape conversation to map your first three practical steps.

Darren Stott talking with Shelley Hall and James MacRae