A Drifting Strategy
If you feel that your strategy needs a refresh it doesn’t mean it’s time to rip it up and start again! “The one constant is change” originated with the Greek philosopher Heraclitus and it probably means that over time your strategy and the plan to deliver has become out of date.
Often you may pick up a pre-existing strategy; one designed by a predecessor or a strategy that has been in place for too long.
The writer/instigator has left, so have other key people, partnerships have waned.
The new strategy owner understands a % of it but has trouble re-stating the strategy and the message has been lost.
Impacts of a drifting strategy
The company starts to lose direction; attrition of key roles increases; return on investment drops; tools are underutilised or purchased at a whim to save the day.
It’s time to refresh.
Av55 are the ideal partner to work with you to take the best of the existing strategy; bring into play new thinking; to build your perfect strategy in a pragmatic, understandable and value for money way.
We offer a FOC 1 hour strategy review where our renowned team can go through what is causing the pain and help to steer you in the best direction.
