Avocado55: Your Independent Partner for Success
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Trusted by leading brands

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How Can We Help You?
Boost my Business’ Profits
Transform Customer Experience
Harness Data for Success
Why Avocado55
At Avocado55, we’re not your typical business advisory firm. We’re your independent and strategic partners in growth, transformation, and success. We believe in clear communication, real-world experience, and making a positive impact without the corporate jargon. Here’s why you should choose us:

Purpose-Driven Excellence
Our mission is simple: to help the global customer service sector optimise, innovate, and deliver high-quality outcomes. We’re not just about profits; we’re about purpose, and that drives everything we do.

Planet-Friendly Practices
We’re committed to minimising our impact on the planet while maximising our impact on your business. Our sustainable operating methodology is designed to benefit both your organisation and the environment.

Unparalleled Independence
Unlike others, we’re 100% independent. That means we’re free from bias and external influences, offering you impartial advice and solutions tailored to your unique needs.

Handpicked Expert Team
Our team is not just experienced; they’re handpicked for their expertise and dedication. When you partner with Avocado55, you’re working with the best in the field.
In a world filled with corporate jargon, we stand out as your friendly, reliable, and experienced partner. Avocado55 is not just a business advisory firm; we’re your recipe for success. Let’s work together and achieve your business’ full potential.
Trusted by leading brands
Our 4 Step Process

DISCOVERY
We begin by understanding your challenges and identifying opportunities to reduce waste and maximise efficiency. Through this phase, we map your processes, pinpoint automation possibilities, and provide valuable inputs for creating your future operating model.

DETAILED DESIGN
Our team will work closely with you to develop a robust service strategy and a well-defined operating model. We finalise the operating model, making sure it aligns perfectly with your unique requirements and offer recommendations to continuously improve your processes.

FUTURE OPERATING MODEL DESIGN
With our Avocado55 OM8x3 structure design, we create a clear vision of the future, covering everything from contact channels, technology, and partnerships to organisation design, customer journeys, processes, data management, and performance measures.

IMPLEMENTATION
Our expertise extends to planning the implementation phase effectively. We help you establish a governance structure, determine the right resources, estimate costs, and set a timeline for a smooth transition to your future operating model.
What Our Clients Say:
“Avocado 55 transformed our thinking on how we could deliver a luxury service globally, their independent thinking enabled us to consider approaches and solutions that maximised our investment in people and established best practice processes rather than defaulting to the industry norm of adding additional people, processes and expensive platforms.”

Andy Gilpin
Direct to Consumer Strategy & Operations Manager
The Macallan
July 2021
“Avocado55 were instrumental in the success of our recent insourcing and service transformation programme. Their team provided a good blend of strategic and implementation skills; they have a very practical “hands-on” approach to working with a partner. Of particular importance was their ability to work well with a variety of JET stakeholders from IT coordinators to Board level sponsors.”

Ian Cairns
VP Of Customer
Just Eat Takeaway
August 2022
“On the whole it looks great and I really agree with the comments and ratings provided. We also all commented on how well it has been documented considering the short time span to learn the complexities of Bupa Global and our claims processes so thank you”

Lauren Fox
Global Claims & BEI Operations Process Manager
Bupa Global
August 2022
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Trusted by leading brands
Meet Our Experts

Dominic Steel
Principal Commercial Planning Analyst
Introducing Dom, a leading expert in Contact Centre commercial planning
He’s been at the helm of shared service teams in major UK FTSE 100 businesses, bringing a wealth of expertise to the table.
Dom’s knowledge is your ticket to success in the Shared Services Industry, spanning Forecasting, Capacity/Workforce Planning, Commercial Alignment, BPO Sourcing, Contracting, and the art of Operating and transforming multi-site, multi-geography, omni-channel estates. Dom has successfully managed numerous substantial outsourcing initiatives, working from both the client and supplier perspectives.
His portfolio extends across diverse sectors, including Airline, Energy, Foodtech, Fintech, Travel, Mobile, and Entertainment. Dom’s insights are your secret weapon to navigating these industries with ease.
When he’s not conquering the corporate world, you’ll find Dom in Nottingham, enjoying life with his wife, Nicola, and their wonderful children.
So, if you’re ready to elevate your Contact Centre game, reach out to Dom!

Matt Baron
CEO, Strategy and Sourcing Principal
Meet Matt, Our Transformation Expert
Matt isn’t your typical adviser – he’s the creative mind behind incredible transformations! With an extensive background in the customer contact and shared services industry, he’s renowned for designing and implementing practical solutions that turn ordinary businesses into extraordinary success stories.
His secret sauce? A proven mix of Process Optimisation, Contact Automation, and Partner Optimisation that results in cutting-edge Operating Models and solutions, all while cutting your costs along the way.
Matt’s worked his magic across various sectors, including airlines, fintech, food tech, telecoms, and more. No matter the industry, Matt’s expertise shines through, making him a sought-after transformation expert.
When he’s not transforming businesses, you’ll find Matt enjoying the scenic beauty of the Highlands of Scotland where he lives with his wife, Michelle, and their loyal Black Labs.
Ready to bring some magic to your business? Matt’s your guy.

Darren Stott
Lead Customer Experience Consultant
Meet Darren, our Customer Experience Lead
Darren doesn’t just “listen” to customers; he’s practically got super-sonic hearing when it comes to customer feedback! His superpower? Understanding your customer’s experiences and using this insight to drive change and build long-lasting relationships.
He’s not your average CX expert; he’s a master at journey mapping and business transformation. Where others see complex customer experience procedures and processes, Darren is skilled in spotting opportunities to simplify things, driving lasting and sustained change to the customer experience.
When he’s not busy making your customers’ experiences better, you can find Darren in Peterborough, where he lives with his wife, sons, and Alfie the dog.
Ready to build a customer base of raving fans? Speak to Darren.