Drive Growth by Improving Your Customer Experience
We work with businesses to transform their customer experience and enhance growth
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Trusted by leading brands

FREE BUSINESS AUDIT
Why should Customer Experience be a top priority?
In today’s fast-paced market, customer experience (CX) is a vital distinguishing factor. Effective customer experience builds loyalty, enhances reputation, justifies higher prices, and retains staff. As customer expectations evolve and touchpoints change, businesses value an impartial perspective for reliable customer experience. Which is where Avocado55 comes in, specialising in helping organisations align their customer experience strategies with broader objectives, ensuring sustained success.
The paradigm has shifted, and organisations no longer consider customer experience a luxury but a key driver of business growth and value creation.
Whatever your industry, customer experience plays an essential role.
The Results

Enhanced customer loyalty and reputation

Justified premium pricing

Improved staff retention
Trusted by Leading brands
How It Works

DISCOVERY
We begin by understanding your challenges and identifying opportunities to reduce waste and maximise efficiency. Through this phase, we map your processes, pinpoint automation possibilities, and provide valuable inputs for creating your future operating model.

DETAILED DESIGN
Our team will work closely with you to develop a robust service strategy and a well-defined operating model. We finalise the operating model, making sure it aligns perfectly with your unique requirements and offer recommendations to continuously improve your processes.

FUTURE OPERATING MODEL DESIGN
With our Avocado55 OM8x3 structure design, we create a clear vision of the future, covering everything from contact channels, technology, and partnerships to organisation design, customer journeys, processes, data management, and performance measures.

IMPLEMENTATION
Our expertise extends to planning the implementation phase effectively. We help you establish a governance structure, determine the right resources, estimate costs, and set a timeline for a smooth transition to your future operating model.
What our clients say
“Avocado 55 transformed our thinking on how we could deliver a luxury service globally, their independent thinking enabled us to consider approaches and solutions that maximised our investment in people and established best practice processes rather than defaulting to the industry norm of adding additional people, processes and expensive platforms.”

Andy Gilpin
Direct to Consumer Strategy & Operations Manager
The Macallan
July 2021
“Avocado55 were instrumental in the success of our recent insourcing and service transformation programme. Their team provided a good blend of strategic and implementation skills; they have a very practical “hands-on” approach to working with a partner. Of particular importance was their ability to work well with a variety of JET stakeholders from IT coordinators to Board level sponsors.”

Ian Cairns
VP Of Customer
Just Eat Takeaway
August 2022
“On the whole it looks great and I really agree with the comments and ratings provided. We also all commented on how well it has been documented considering the short time span to learn the complexities of Bupa Global and our claims processes so thank you”

Lauren Fox
Global Claims & BEI Operations Process Manager
Bupa Global
August 2022
FREE BUSINESS AUDIT
How We’ve Helped Businesses’ Like Yours

Just Eat
JustEat, a leading online food delivery platform, faced significant operational challenges as they sought to establish an in-house, in-market service organisation, and they needed a partner to help them navigate these complex issues.
The Challenges:
- Small Internal Team
- Limited Delivery & Support Capability
- Two Core Operating Models
- No Existing Recruitment Model
How We Helped:
- Business Architecture Design
- Operating Model Design
- Programme/Project Management
- Tech Systems Requirements Build & Selection
- Partner Selection & Management
- Organisation Design
Results:
The partnership between JustEat and Avocado55 proved to be a success. JustEat’s insourcing and service transformation program achieved the following outcomes:
- A streamlined and efficient in-house service organisation.
- Improved delivery and support capability.
- A unified operating model, eliminating operational inefficiencies.
- The establishment of a structured recruitment model to attract and retain top talent.
- Successful implementation of technology systems supporting the new operations.
In summary, the partnership with Avocado55 allowed JustEat to overcome significant operational challenges, transforming their in-house service organisation into a well-structured, efficient, and scalable operation.
Transforming Consumer Service for an Exclusive Drinks Company
An exclusive drinks company sought to enhance its in-house consumer service, with a focus on achieving greater consumer engagement and delivering services in a more positive, responsive, and responsible manner.
Solution:
Avocado55 worked collaboratively with the drinks company to shape a three-year roadmap of change, focusing on greater consumer engagement, a more positive, responsive and responsible manner
How We Helped:
- Systems and Brand Analysis
- CRM & Language Application Support
- Developed Multi-Language Partnerships
- Continual Delivery Support / Operation Management
- Collaboration with BPO
Results:
The collaborative efforts between Avocado55 and the exclusive drinks company led to the following outcomes:
– A significant enhancement in consumer engagement, with consumers experiencing services in a more positive, responsive, and responsible manner.
– Improved brand identity and systems that aligned with the evolved consumer service strategy.
– The ability to provide consumer services in multiple languages, catering to a diverse and global consumer base.
– Continual delivery support and streamlined operation management, ensuring that the company could sustain and build upon the improvements.
– Effective collaboration with a BPO partner, resulting in the optimisation and relevance of processes for efficient service delivery. This partnership enabled the company to stay ahead of consumer expectations and industry trends.


Bupa Global
Bupa Global, a leading global health insurance provider, approached Avocado55 with a challenge to assess and enhance its claims management process. The primary objective was to identify opportunities for process improvement with a focus on reducing the turnaround time for claims, aiming to achieve a targeted 10-day promise.
Solution:
Avocado55 performed a comprehensive assessment of Bupa Global’s claims management process, providing a tailored solution that included:
Process Assessment:
Conducted a thorough evaluation of the existing claims management process to pinpoint areas of improvement.
Process Maps:
We documented detailed level 1 and level 2 process maps, meticulously highlighting pain points that needed attention.
Observations and Themes:
45 key observations were categorised into themes, allowing for a systematic understanding of the challenges. Each observation was assessed for its potential impact, and specific recommendations were provided.
Recommendations:
Avocado55’s assessment spotlighted six project statements and four immediate improvement opportunities, accompanied by documented benefits.
Results:
- A remarkable 30% reduction in suspended claims was achieved, significantly enhancing the efficiency and effectiveness of the claims management process.
- The targeted 10-day turnaround promise was effectively improved, ensuring that Bupa Global could meet its commitment to its policyholders.
Client Testimonial:
Lauren Fox, Global Claims & BEI Operations Process Manager at Bupa Global, expressed her satisfaction with the project’s results, stating, “On the whole it looks great, and I really agree with the comments and ratings provided. We also all commented on how well it has been documented considering the short time span to learn the complexities of Bupa Global and our claims processes so thank you.”
Avocado55’s expertise and collaborative approach played a pivotal role in streamlining Bupa Global’s claims management process, benefiting both the organisation and its customers.
How We’ve Helped Businesses’ Like Yours

Just Eat
JustEat, a leading online food delivery platform, faced significant operational challenges as they sought to establish an in-house, in-market service organisation, and they needed a partner to help them navigate these complex issues.
The Challenges:
- Small Internal Team
- Limited Delivery & Support Capability
- Two Core Operating Models
- No Existing Recruitment Model
How We Helped:
- Business Architecture Design
- Operating Model Design
- Programme/Project Management
- Tech Systems Requirements Build & Selection
- Partner Selection & Management
- Organisation Design
Results:
The partnership between JustEat and Avocado55 proved to be a success. JustEat’s insourcing and service transformation program achieved the following outcomes:
- A streamlined and efficient in-house service organisation.
- Improved delivery and support capability.
- A unified operating model, eliminating operational inefficiencies.
- The establishment of a structured recruitment model to attract and retain top talent.
- Successful implementation of technology systems supporting the new operations.
In summary, the partnership with Avocado55 allowed JustEat to overcome significant operational challenges, transforming their in-house service organisation into a well-structured, efficient, and scalable operation.

Transforming Consumer Service for an Exclusive Drinks Company
An exclusive drinks company sought to enhance its in-house consumer service, with a focus on achieving greater consumer engagement and delivering services in a more positive, responsive, and responsible manner.
Solution:
Avocado55 worked collaboratively with the drinks company to shape a three-year roadmap of change, focusing on greater consumer engagement, a more positive, responsive and responsible manner
How We Helped:
- Systems and Brand Analysis
- CRM & Language Application Support
- Developed Multi-Language Partnerships
- Continual Delivery Support / Operation Management
- Collaboration with BPO
Results:
The collaborative efforts between Avocado55 and the exclusive drinks company led to the following outcomes:
– A significant enhancement in consumer engagement, with consumers experiencing services in a more positive, responsive, and responsible manner.
– Improved brand identity and systems that aligned with the evolved consumer service strategy.
– The ability to provide consumer services in multiple languages, catering to a diverse and global consumer base.
– Continual delivery support and streamlined operation management, ensuring that the company could sustain and build upon the improvements.
– Effective collaboration with a BPO partner, resulting in the optimisation and relevance of processes for efficient service delivery. This partnership enabled the company to stay ahead of consumer expectations and industry trends.

Bupa Global
Bupa Global, a leading global health insurance provider, approached Avocado55 with a challenge to assess and enhance its claims management process. The primary objective was to identify opportunities for process improvement with a focus on reducing the turnaround time for claims, aiming to achieve a targeted 10-day promise.
Solution:
Avocado55 performed a comprehensive assessment of Bupa Global’s claims management process, providing a tailored solution that included:
Process Assessment:
Conducted a thorough evaluation of the existing claims management process to pinpoint areas of improvement.
Process Maps:
We documented detailed level 1 and level 2 process maps, meticulously highlighting pain points that needed attention.
Observations and Themes:
45 key observations were categorised into themes, allowing for a systematic understanding of the challenges. Each observation was assessed for its potential impact, and specific recommendations were provided.
Recommendations:
Avocado55’s assessment spotlighted six project statements and four immediate improvement opportunities, accompanied by documented benefits.
Results:
- A remarkable 30% reduction in suspended claims was achieved, significantly enhancing the efficiency and effectiveness of the claims management process.
- The targeted 10-day turnaround promise was effectively improved, ensuring that Bupa Global could meet its commitment to its policyholders.
Client Testimonial:
Lauren Fox, Global Claims & BEI Operations Process Manager at Bupa Global, expressed her satisfaction with the project’s results, stating, “On the whole it looks great, and I really agree with the comments and ratings provided. We also all commented on how well it has been documented considering the short time span to learn the complexities of Bupa Global and our claims processes so thank you.”
Avocado55’s expertise and collaborative approach played a pivotal role in streamlining Bupa Global’s claims management process, benefiting both the organisation and its customers.
FAQ’S
Enhanced customer satisfaction, reduced churn, increased operational efficiency, and improved bottom-line results.
Signs include declining customer satisfaction, high churn rates, or outdated processes.
We employ an impartial, fact-based approach to establish a clear path that aligns all aspects of your business with your customer experience goals.
Our approach includes ongoing support, monitoring, and adjustment to ensure the sustained enhancement of customer experiences.
We provide guidance on adopting a customer-centric mindset among employees at all levels to ensure a consistent focus on improving customer experiences.
We use a combination of tailored key performance indicators (KPIs), customer feedback, and relevant metrics to measure the success and impact of transformation efforts.
Yes, our commitment extends beyond the initial transformation to sustain improvements and identify new opportunities for enhancing customer experiences over time.
Trusted by Leading brands
Meet Our Experts

Matt Baron
CEO, Strategy and Sourcing Principal
Meet Matt, Our Transformation Expert
Matt isn’t your typical adviser – he’s the creative mind behind incredible transformations! With an extensive background in the customer contact and shared services industry, he’s renowned for designing and implementing practical solutions that turn ordinary businesses into extraordinary success stories.
His secret sauce? A proven mix of Process Optimisation, Contact Automation, and Partner Optimisation that results in cutting-edge Operating Models and solutions, all while cutting your costs along the way.
Matt’s worked his magic across various sectors, including airlines, fintech, food tech, telecoms, and more. No matter the industry, Matt’s expertise shines through, making him a sought-after transformation expert.
When he’s not transforming businesses, you’ll find Matt enjoying the scenic beauty of the Highlands of Scotland where he lives with his wife, Michelle, and their loyal Black Labs.
Ready to bring some magic to your business? Matt’s your guy.

Darren Stott
Lead Customer Experience Consultant
Meet Darren, our Customer Experience Lead
Darren doesn’t just “listen” to customers; he’s practically got super-sonic hearing when it comes to customer feedback! His superpower? Understanding your customer’s experiences and using this insight to drive change and build long-lasting relationships.
He’s not your average CX expert; he’s a master at journey mapping and business transformation. Where others see complex customer experience procedures and processes, Darren is skilled in spotting opportunities to simplify things, driving lasting and sustained change to the customer experience.
When he’s not busy making your customers’ experiences better, you can find Darren in Peterborough, where he lives with his wife, sons, and Alfie the dog.
Ready to build a customer base of raving fans? Speak to Darren.
Meet Our Experts:

Matt Baron
CEO, Strategy and Sourcing Principal
Meet Matt, Our Transformation Expert
Matt isn’t your typical adviser – he’s the creative mind behind incredible transformations! With an extensive background in the customer contact and shared services industry, he’s renowned for designing and implementing practical solutions that turn ordinary businesses into extraordinary success stories.
His secret sauce? A proven mix of Process Optimisation, Contact Automation, and Partner Optimisation that results in cutting-edge Operating Models and solutions, all while cutting your costs along the way.
Matt’s worked his magic across various sectors, including airlines, fintech, food tech, telecoms, and more. No matter the industry, Matt’s expertise shines through, making him a sought-after transformation expert.
When he’s not transforming businesses, you’ll find Matt enjoying the scenic beauty of the Highlands of Scotland where he lives with his wife, Michelle, and their loyal Black Labs.
Ready to bring some magic to your business? Matt’s your guy.

Darren Stott
Lead Customer Experience Consultant
Meet Darren, our Customer Experience Lead
Darren doesn’t just “listen” to customers; he’s practically got super-sonic hearing when it comes to customer feedback! His superpower? Understanding your customer’s experiences and using this insight to drive change and build long-lasting relationships.
He’s not your average CX expert; he’s a master at journey mapping and business transformation. Where others see complex customer experience procedures and processes, Darren is skilled in spotting opportunities to simplify things, driving lasting and sustained change to the customer experience.
When he’s not busy making your customers’ experiences better, you can find Darren in Peterborough, where he lives with his wife, sons, and Alfie the dog.
Ready to build a customer base of raving fans? Speak to Darren.